The Afaq Future 2025 event was a momentous occasion, marking a year of remarkable achievements and future aspirations. Afaq gathered its exclusive partner, Dullberg Germany, along with its dedicated team and valued customers to celebrate the company’s progress and reinforce its commitment to continuous growth and innovation.
Key highlights of the event included:
- The launch of new fragrance oil varieties.
- Strengthening the strategic partnership with Dullberg Germany.
- Introduction of a new leadership team.
- Honoring loyal customers.
- Announcement of an exciting competition for 2025.
A Grand Opening to Afaq Future 2025
The event commenced with a warm welcome speech acknowledging the presence of esteemed guests and partners, including Dullberg Germany, a leader in fragrance oil production. Afaq reaffirmed its position as the largest distributor of Dullberg products for 14 years, a partnership that has introduced new product lines and collaborated with hundreds of businesses across Egypt.
The company outlined its vision of delivering premium-quality products through its partnership with Dullberg , ensuring the highest standards in the fragrance industry.
Partners in Success
During the event, Afaq’s co-founder, Mr. Gamal, highlighted the company’s long-standing strategic partnership with Dullberg Germany, stating:
“Today, we are not only celebrating our achievements but also reaffirming our strong relationship with Dullberg . Our partnership started 14 years ago with a foundation of trust. Over time, it evolved into a solid collaboration that has significantly contributed to our success.”
He also announced a corporate restructuring, introducing Afaq’s new leadership team:
- Eng. Moaz, the newly appointed CEO, currently pursuing a PhD in Business Administration.
- Eng. Ziad, the Operations Manager, working towards his MBA.
- Dr. Amr, the Head of Public Relations and Human Resources.
The Power of Strategic Partnerships
Mr. Christian, representing Dullberg Konzentra, emphasized the trust and collaboration that define the partnership between Afaq and Dullberg . He stated:
“This evening is not just a celebration; it is a testament to the power of cooperation, vision, and dedication. Our partnership with Afaq has been built on flexibility and continuous development, even during challenging times like the COVID-19 pandemic, during which we achieved an impressive 62% growth.”
Afaq was officially recognized as Dullberg top global distributor for 2023-2024, with Mr. Gamal and Mr. Jaber receiving an award for their exceptional contributions.
Afaq Becomes Dullberg’s Exclusive Distributor in Egypt
Afaq’s new CEO, Eng. Moaz, announced the biggest milestone of the event:
“We are proud to announce that Afaq is now the exclusive distributor of Dullberg fragrance oils in Egypt. This agreement is more than just a contract; it marks the beginning of a new chapter filled with opportunities, challenges, and accomplishments.”
He also expressed his gratitude to the Afaq team, whose dedication has been instrumental in achieving this success.
Afaq’s Vision for the Future
Eng. Ziad, Afaq’s Operations Manager, presented the company’s ambitious vision to lead the fragrance oil industry by introducing 86 new products across various sectors, including perfumes, cosmetics, and home care products.
He emphasized the importance of continuous innovation and strategic partnerships, particularly with Dullberg Germany, to maintain Afaq’s world-class quality standards.
A Legacy of Excellence: Afaq’s Journey
Mr. Mike, Sales Director at Dullberg Germany, highlighted why Dullberg chose Afaq as its exclusive distributor in Egypt. He stated:
“Afaq stands out due to its reliability, excellence, and commitment to growth. Their vision aligns perfectly with ours: a vision of innovation, quality, and leadership in the market. We will continue supporting Afaq with high-quality fragrance oils, technical expertise, and marketing support to ensure mutual success.”
Fragrance and Egyptian Identity
Mr. Scott, a representative from Dullberg Konzentra, spoke about Egypt’s deep connection to fragrances. He explained:
“Fragrances are more than just scents; they are an expression of identity. In Egypt, perfumes reflect both heritage and modernity, from rich woody and amber notes to fresh floral and fruity scents. Our partnership with Afaq is built on a shared commitment to delivering exceptional products that cater to the evolving preferences of Egyptian consumers.”
Afaq 2025 Competition: Exciting Rewards Await!
To conclude the Afaq Future 2025 event, Dr. Amr, Head of PR and HR, announced the launch of a new competition for 2025, offering valuable prizes:
- A Nissan Sunny car.
- A luxurious Umrah trip.
- The latest iPhone model.
Every participant will also receive a special gift, encouraging all customers to take part and contribute to Afaq’s continued growth.
“Together, let’s build a bright future with Afaq!” he concluded.
